Head of Design at Limitless, a prediction market on Base. 1.2M+ users, $1.5B+ in trading volume, and a peak of 70k+ monthly traders. Before that: Archive, a Stripe-backed creator platform. 12+ years shipping product. Writing on product and design.
Notes
How to diagnose UX maturity (and what to do next)
A short guide to Nielsen Norman Group’s six UX maturity stages: how to spot each one, what to do next, and what to ask.
The foundations of any product incentive
Three questions to test whether a product initiative fits the strategy, helps customers, and creates business value.
A simple hack to improve task communication significantly
Make a task clearer by stating the outcome the work should achieve.
Projects
Design System
Code-first system so designers, engineers, and agents ship the same UI.
Sara
AI that assists reading without doing the thinking for you.
App concepts
Directions we explored.
Feed cards
Make social posts worth scanning.
Packs
Daily habit packs; growth of short-duration market trading.
Public profile
Skill visible; follow the trader.
PvP creation
Name a match event, stake, and send the challenge in two steps.
Limitless
Short-duration markets made daily trading the product. Social trading and ambassadors let people follow traders, not only markets.
Archive 3.0
A product redesign that made Archive easier to extend while reducing design and engineering inconsistency.
Archive Usage Rights
A simpler way for brands to request permission to use creator content in ads.
Archive Views Automation
A saved-views system that turned filters into reusable building blocks for reporting and marketing workflows.